Given the magnitude of the disaster that struck Japan, people across the world are reaching out to help! Imagekind artist are just a few of those that feel compelled to help. Some of our artists have elected to help in Japan’s recovery by donating some or all of their proceeds to organizations that will aid in the relief. We would like to showcase these artists and their fantastic art:
Recently, member artist Christopher Johnson posted a few questions in the forums asking for advice on his first art show he’s hoping to do. John Kraft was cool enough to answer his questions with some solid sage advice. Now that’s a good artist community. Helping each other out.
Here’s Chris’ 8 questions (in bold) and John’s answers. I thought I’d share as they’re helpful tips for any artist looking for some pointers on their first art show.
1. What size prints are best? In other words do art buyers dislike small prints for example 6″x8″ ? Is there an “at least” size?
You will probably have the best luck with a greater number of smaller to medium size art prints + 1 large (anchor or show piece). The show piece lets you wow folks and perhaps catch the crowds attention, but most people will opt for purchasing the smaller more affordable pieces. Also with smaller pieces your overall cost of mounting a show is lower and your chance for actual sales is higher.
2. Do I need to frame prints or is there a cheaper alternative I can do at home?
If budget is an issue, especially with shipping, you can order your prints and then frame locally. Lately I’ve had prints delivered where the mat (or white space) is built into the image itself. You then trim to border to match standard store bought frames. No mat costs, clean look and space for you to sign, title and number your work below the image on a white background where it’s not only easy to read but actually part of the print. I like this because I’ve NEVER understood the value of a signed mat.
3. What are some good starting prices? Yes of course I need to at least cover costs, but I’d appreciate any suggestions.
Look at the art up in your area, how it’s priced AND how it’s selling. Ask the cafe owner for example how many pieces actually sell. I actually tend to price lower in galleries because I want the art to move. There’s nothing more discouraging than coming to an end of a show and removing ALL the work you brought in.
4. Is there a minimum number of artworks needed to have a successful show?
Totally depends on the space. And regardless, you can print up cheap contact sheets or postcards that show examples of other available work, even if it’s not actually installed in the space.
5. What is the best way to promote a first show? I obviously don’t have a list of buyers since I’ve never had a local exhibit. I could invite Facebook friends but very few live here and fewer like to buy art.
Grass roots, postcards, flyers, word-of-mouth. I once stood on Lombard Street (literally) handing out postcards to one of my shows.
6. How long should I have work on display?
Typical cafe rotations are a month to 45 days. So that’s a good rule of thumb. Most smaller gallery shows are also on a one month cycle because art openings usually occur on the 1st Thursday or Friday of each month.
7. Do I need to be present all the time?
No, but the people in the space need to be your advocate. They should try to notice when people are interested and offer them one of your info sheets/postcards. When you’re not in the space the same person selling coffee is in effect a representative of YOUR brand. So treat them well and with respect and request that they look out for you.
8. When an artwork is sold do I give it to them at the time of payment or should I ask them to wait until the show is over?
Totally up to you. I would go with what the buyer wants. If they are open to leaving it, place a little red dot by the piece indicating it’s sold. If they want it right away, give it to them and replace with another piece. I’ve been doing a lot of that lately and it’s the happiest problem you will EVER have.
If you’re an artist on Imagekind, and have been reading the blog for any length of time, you know we think Facebook is a great marketing tool for artists. Big surprise, we’re not alone.
I recently came across two insightful articles for artists looking for some additional tips on how to promote and market their art on Facebook. If that’s you, you should check out these two posts. They have some great tips and tricks on how to leverage Facebook to sell your art better.
The first is by Wishpot titled 10 Facebook Tips for Imagekind Users.
They mention 10 tips including
- How to Market Yourself
- How to Create a Unique Page
- How to Link to Other Social Network Sites (and why)
- How to Create An Event to Increase engagement
You can read the full article on Wishpot here.
The second article is by Creative Web Biz titled 25 Facebook Tips for Creative Entrepreneurs. You should definitely read this post for a huge list of ideas including:
- How to Integrate other Services into Facebook
- How to Manage your Application Settings for more Exposure
- How to Get more Readers to your Blog
- How to Achieve Better Tab Management
- And Lot’s More
Read the full article here.
The big idea is that opening up a Facebook page is just the beginning. There are lots of ideas to help you sell more art on Facebook out there. Remember to be unique, original and eye catching in your approach. Don’t e afraid to be bold. But mostly, let your Facebook page reflect who you are, an artist.
At Imagekind, we’re all about helping independent artists and photographers sell art as prints and posters online. We love providing a turn key platform that offers a simple solution for artists to upload their work in digital format and start selling it as high end fine art prints in a matter of mere minutes.
We love it when artists stop starving and start earning money from their work.
We see thousands of artists selling their artwork successfully each day, so when a major online publication takes note, we get pretty excited.
From the article:
Notley Hawkins, a fine art photographer from Columbia, Mo., started selling online by uploading his photographs onto Flickr, a popular digital photograph storage Web site.
Hawkins has found that having a Web site and selling photos online helped to enhance his reputation offline. He says his online presence helped him gain credibility with area travel magazines, for which he does freelance work.
“It’s helped my career in many ways,” Hawkins says of Imagekind. “It’s helped me make some money, which is very important.”
Hawkins urges budding photographers to start gradually by posting their photos to a site like Flickr.
“Try to establish a reputation online by publishing online,” he says.
You can read the full article here.
If you’re an artist, one of the best ways to help sell your work on Imagekind is to leverage other sites, like Flickr, Facebook, etc, to promote your work. Adding links and messages about where visitors to the other sites can buy prints of your work has not only helped Notley sell his art online, but countless other artists as well.
Thanks Notley for the mention and congrats on your success with selling on Imagekind!
There are a lot of benefits to setting up a Facebook Page for your artwork to help promote and sell your artwork online. Facebook Pages differ from Facebook Profiles in a few different ways, but most notably in how you connect with others on Facebook.
Where your profile is a great place to connect with friends, family, etc. in general, your Facebook Page can be used to highlight you as an artist and your artwork specifically.
A good way to think of Facebook Pages is that by creating one, you open up a way for Facebook users to connect with your art on a personal level – where they can comment and like your work – without you having to share all of your personal information associated with your Facebook Profile.
Facebook Pages and Profiles also differ in that when you sign up on Facebook, you automatically get a profile. To create a Page though, you need to do that separately, after you have signed up for Facebook.
Also, Facebook Pages allow you to communicate with those who appreciate your work and have liked your page (the method by which Facebook users essentially join your page) through status updates, private and mass messaging ability, and share features.
If you are an independent artists trying to sell your artwork online, it just makes sense to setup your own Facebook Page for your artwork and start inviting people who like your art to join the page. That way, they can keep updated with your new work, shows, etc. Also, now with the ability to create your own Imagekind Shop on Facebook, you can setup your own shop through your Facebook Page, allowing fans of your work to shop directly from your Faebook Page.
So, how do you create your own Facebook Page?
Easy! Simply click this link and follow the simple steps to open an “official” page.
If you’re still unsure about the need to create your own Facebook Page for your artwork, check out Imagekind’s Facebook Page which allows us to connect with artists and shoppers about news, events, products and more.
Need even more inspiration? Take a look at member artist John Kraft’s Facebook Page. John does a great job of connect with his fans on so many different levels. I am sure you’ll get some great inspiration.
It’s no secret, we’re big fans of Facebook. We believe it’s an excellent way for artists of all stripes to promote their art online. Artists can build a fan base from Facebook users opening up a world of possibilities not available even a few short years ago.
That’s why we’re happy to announce today that platinum level Imagekind artists can now get their own art shop setup on Facebook for free!
We’ve teamed up with Wishpot – the best free online wishlist – to provide our artists their own Imagekind Facebook art shop.
It’s super simple to get setup with your own Facebook storefront. Simply click this link and follow the steps.
Please note, If you’re a new member, or just updated to the platinum level, please know it will take a day for your products to be available through WishPot. Additionally, once you do sign up, it can take up to 24 hours for your products to show.
The Imagekind Facebook shop is currently only available to platinum level artists. If you’re not a platinum level artist, you can upgrade your account here. If you’re not yet an Imagekind artist, sign up here.
Update: It appears some members are confused when asked to enter their Imagekind screenname. Your Imagekind screenname is your user name on Imagekind and can be found by going to your Imagekind profile page. Your screen name is listed directly under your full name where it says “Screen Name:”. Please make sure to enter your Imagekind screen name correctly, or your feed will not show up.
Update 2: If an image is marked as “mature content” on Imagekind, it will not show in your Wishpot store, nor on Facebook.
How to Setup your Imagekind Facebook Storefront
Click this link to set up a Wishpot account. Sign up and complete the Wishpot login wizard.
Upload your Imagekind feed
Upload your artwork on Imagekind by entering your Imagekind screen name in the box.
Wishpot will automatically create collections for each of your Imagekind galleries. (Note, to make any permanent changes to your collections, they must be made on Imagekind). Once your feed is uploaded the first time, Wishpot automatically updates your feed several times a week.
Customize your Profile
You can fully customize the look and feel of your Wishpot Profile which will be your FB shop tab. Click customize in the right hand corner of your banner. You can upload a single image and/or choose a color scheme. You can also choose what you’d like visible on your profile banner: Account Settings>Storefront Appearance (Note the banner dimensions on your FB are 748×205 pixels while on Wishpot they are 1012×205 pixels)
Connect to Facebook and enable your shop tab
Once your Wishpot profile is ready, connect your Wishpot profile to your Facebook Fan Page. To do this you need to log in with FB connect and install the Wishpot Facebook application. (You also need to be an admin for your Fan Page) In Wishpot go to Account Settings>Social Networks and connect to Facebook. .
To install the Wishpot Facebook Application click this link (Note that Facebook does not enable tabs by default, so make sure to click on the plus sign in the tab bar on the Fan Page and select ‘Shop.’)
Connect auto-posting features on Twitter and Facebook
Once your Wishpot profile is ready, connect your product feed to your Twitter feed and FB Fan Page status updates. Select the frequency and the text you’d like to use. Wishpot’s auto-posting features save you time and can be fully customized to reflect your audience and brand. You can connect your auto-posting features here: Account Settings> Social Networks
At this point your social networking shop is live. Wishpot will automatically spotlight new items you add to your feed, and any items that drop in price. We also make it easy for visitors to click the share button and post your product to their wall and newsfeed. We recommend that you let your fans know they can now find your Imagekind collections on your social networks. For additional assistance feel free to reach out to us firstname.lastname@example.org, @wishpot, @gift_girl, facebook.com/wishpot
For more information and screen shots, you can download the get started guide we put together by clicking here.
Friday Favorites are my weekly recap of some of the amazing things going on around Imagekind. I love hearing about what Imagekind members are up to and this week is no different! Check out below to see how you can have the chance to meet up with prominent Imagekind artists who are truly utilizing the web to bring their artwork to the masses. Also, check out a very helpful blog post written inspired by our own Imagekind artist on tips and ideas to help you sell your artwork on Imagekind. Lastly, take a look at the kind of coverage some of our artists’ work is getting around the web!
They Digg Your Art!
Last week I wrote a post for Digital Photography School on 20 Beautiful Examples of Urban Decay Photography featuring some of our top Imagekind artists in the field. It was such a hit that it reached the number one spot on Digg for the Arts and Lifestyle category! It really took off!
If you’re a digg user, give it a read through and digg it if you feel so inclined. Thanks!
Create Live Seattle
Prominent artists and Imagekind members Natasha Wescoat and David Hoang are coming to Seattle next Saturday, August 29! In conjunction with their event Create Live Seattle, Natasha and David will be creating art live while they stream, chat, tweet, answer questions and hang out with other Seattle artists at Bedlam Coffee. Here’s what they say about the event:
The rules at a CreateLive event are simple. If you have something creative that you are working on, bring it and work along side our featured artists. If you want to come and just hang out, by all means, you are more than welcome! Come, have fun, create, hang out, eat, drink, whatever. Be Awesome!
I plan on going. So if you’re in the Seattle area and want to meet up with Natasha and David, make sure to stop by! If you’re not in the area, no worries! You can keep up with what’s going on live. Follow the action via Twitter: #createliveseattle and follow the host: Brent Spore. You can see all the details on the Create Live Seattle website.
Helpful Imagekind Overview and Selling Tips
Art marketing blogger Cory Huff put together a fantastic post the other day on tips for selling artwork on Imagekind. After talking with Imagekind artist Tim Aldridge and Leyl Black, Cory was able to put together some top tips for selling your art prints on Imagekind. Cory covers very helpful tips and ideas on how to increase your sales. Some of the highlights include how to promote your artwork, Imagekind marketing tools, the importance of tagging, and more.
You can read the full blog post here.
Quick note, Cory does suggest to add the colors of your artwork as tags (such as tagging your art with “red” “blue” etc.) in order for it to show in the Color Picker. Though it is a good suggestion to tag your work with the prominent colors, it is not necessary for it to show in the Color Picker as it pulls the promiment colors from the image automatically, regardless of the tags.
Harry Kikstra is an outstanding photographer. Simply looking at his Imagekind galleries will confirm this claim. His photographs provide a glimpse into a world that many of us may never experience. Whether it is in the heart (or head) of Tibet or the vastness of America, his breathtaking shots will leave you in awe of our planet and all there is to enjoy about it.
Bio: Harry Kikstra is a climber/expedition leader/ photographer/ filmmaker/ producer/ writer/ public speaker/ cyclist and many other things that have to do with sharing the beauty of the outdoors. I have climbed the 7 continental highpoints and have traveled a lot and will not stop soon, though normally I am based in Amsterdam, The Netherlands.
His personal site, ExposedPlanet.com is not only a way to show his portfolio, but also to share the beauty of our planet. Nowadays negative press & media might make people scared of everything foreign or different: culture, religion, people and the places themselves. This xenophobia is taking over our lives and prevents us from seeing the real world as it is: a wonderful place with beautiful people. There are no bad or evil countries, religions or people. There is bad and good people in every culture, including your own.
I hope I can share a bit of the amazement I have enjoyed while traveling the 7 continents.
1. What is your inspiration? What keeps you making art?
The wonderful world around me. The desire to share the new places I visit, new people I meet and a deeper knowledge of places and people I already knew before. Positive things like colors and culture, but sometimes also negative things like injustice and anger.
I started my photoblog ExposedPlanet.com not only as a way to show my portfolio, but also to share the beauty of our planet. Nowadays negative press & media might make people scared of everything foreign or different: culture, religion, people and the places themselves. This xenophobia is taking over our lives and prevents us from seeing the real world as it is: a wonderful place with beautiful people. There are no bad or evil countries, religions or people. There is bad and good people in every culture, including your own.
2. What made you decide to be a Photographer?
I always loved to take photos, but it got reinforced by positive feedback on my images. I noticed that my audience got intrigued by my photos and got curious about the stories behind it. Also I love the power of images, just a still moment can say more than a movie of an hour. Besides I love the technical aspects of photography, cameras & lenses & post-processing, trying to teach and improve myself constantly.
3. How does Travel influence the way you see the world and your art?
It is the catalyst. It opens up a virtually endless array of subjects and stories and enlightens me. It is the best education you can ever get. Many Westerners do not appreciate that our freedom to travel is one of the highest freedoms there is. They take it for granted and do not use this freedom. Those who do not travel do not realize they are stuck in a box, of which walls and windows (if any) are tainted by commercial media and politics. Step outside and look further.
Practically speaking I need to carry a laptop and an external hard disk as well. As it is very likely that if one gets lost stolen or submerged in water, the other will too, so I also use an online backup service. Also, when climbing to high altitude, the weight of the cameras and lenses are a burden, but that is worth it.
4. What programs and tools do you use to create your photography? What equipment do you use?
I switched to Digital 4 years ago, until then I was mostly using slides on my Canon Eos3. After the canon 20D & 5D, I am now using the 5D mark II, a wonderful machine. As I am traveling I am space and weight limited, and need to make a selection of lenses, so I take only my favorites for a fairly broad range: 16-35mm zoom, 50mm fixed and 135mm fixed.
Of course, often opening and closing the shutter only takes as little as 1/8000 of a second, I spend much more time afterward with processing.
Before I used PhotoShop, but now I am very happy with LightRoom, as I do not need all the PS features, mostly I alter only the basics like contrast and fill light, I do hardly ever use any layer masks etc.. I have created some panoramas as well, using LR, PS & Hugin. I can spend hours tweaking one photo, while several hundred others are waiting
5. What is your favorite thing to shoot?
Life. I specially love to capture mountains and kids. It is always difficult to explain to others why I choose to climb mountains (I have climbed the ‘7 summits’, the highest mountain on every continent, including Everest), so I try to show it instead.
Kids are the same all over the world, just their surroundings are different, but I love the honesty & joy in their faces.
6. Which artists inspire you & what are your favorite pieces/artists on Imagekind?
I am a fan of originality and truth, both can move me. I really have no favorite artists, as a favorite style would probably mean that many images will look alike. But am always positively surprised by pieces or art I encounter while browsing Imagekind and random photoblogs. I think there is a lot of talent around that are not famous. The digital world has changed the artist landscape I think.
7. Who is your target audience? What do you do to market to them specifically?
I have never shot specifically for a target audience and do not know who they are exactly, so maybe you should contact my buyers on Imagekind and ask them! I just shoot my images and upload them to my websites, specifically ExposedPlanet.com, where I link to my Imagekind gallery.
That site is very popular, though it is very basic and has never been promoted by Google advertisements, fancy tricks or software. It is just the content that makes people come, I think it has page-rank 6 from Google at the moment.
I think my viewers are travelers, or people who want to be inspired by travels and want to know the real stories, not what the media wants you to believe. The most images I sell are my landscapes, I think a lot of travelers & climbers buy these, as most do not take heavy equipment up high mountains like I do… I do market the photos from my other website, 7summits.com, which caters to climbers & hikers.
Currently I am not updating my portfolio much, as I am traveling by bicycle from Alaska to Argentina (now in Mexico), but I do post images on my travelblog and some of them are already available on Imagekind as well.
8. Are you a full time artist, do you participate in Galleries and Shows?
I organize Mountaineering expeditions, and run several websites, this takes up a lot of my time. I am a full-time traveler though, have been on the road/mountains for the past several years and will be for the years to come. I work from the road (literally) and therefore it is hard to organize shows and galleries, that’s why Imagekind is so great. I guess I need a manager for the real-world galleries/shows (any takers?), as I am sure it will be great. Many of my images need a large size print before you can truly appreciate the scenery.
9. Do you belong to any social networks? How is it working for you?
I am very suspicious about copyrights management and therefore I have stayed away from Facebook (and most photo competitions). I am on LinkedIn and sometimes share advice on the forums. I use Twitter (@ExposedPlanet) to make some quick blog updates and to share some images, but mostly I use it to search current events.
What is getting more important for me are the social travel networks, such as CouchSurfing.org , WarmShowers.org (for traveling cyclists) & HospitalityClub.org . These are wonderful ways to meet local people, who not only offer free places to stay, but they take you to the real sights, not what the brochures want you to see..
My real social network is the world. We are all connected, but we only have one life to enjoy it.
I hope I can share a bit of the amazement I have enjoyed while traveling the 7 continents. The more I see, the more I know I still have to see and I will. Life is too short to focus on not-existing enemies & fears.
My images show some of the varied culture and nature that is to be found on our 7 continents. I hope that it will sparkle your imagination, make you curious or even just educate you a bit, being maybe the 3 most important aspects of society in my view. A picture can say more than a 1000 wars and can maybe help understand the world around us. It’s a small place, so maybe we can make the best of it together.
Welcome to our series of interviews with some of our favorite member artists on Imagekind. They may be best sellers or up-and-coming artists. We hope that you can learn from these members and find some great new artists to love!
John Kraft joined Imagekind in 2008. His bright and bold work is a favorite on Imagekind and he has helped many members by continually giving great advice on artistic techniques and marketing. In addition to answering a few questions, John is also offering one of his best-selling pieces, “Racing the Moon,” at a special price this week. Be sure to check it out, and get this deal while the price lasts.
San Francisco based artist John Kraft was born in Los Angeles in 1967. He was selected as a Featured Artist by Apple, and his art has been included in Dwell Magazine, Better Homes and Gardens, ARTnews and in Modern Painters.
1. How and when did you get started making art? What has been your journey as an artist?
My journey as an artist arguably started at birth, but my work, in tangible form, has been in development for just over twenty years. Fourteen years ago I found what I consider to be my voice and my vocabulary as an artist. With a consistent palette and use of both strong color and line, this vocabulary has freed me to focus more on the story I wish to tell and less on the words I use in the telling of that story.
2. What was the turning point that gave your art a “voice and vocabulary?” Was it a trial and error process or a brilliant epiphany?
The turning point in finding my current style as an artist was development of the piece “Priorities”. I began the piece by creating relatively abstract color fields and then for no particular reason I wondered what impact strong black lines would have on the various shapes and the composition as a whole. It’s no secret that I’m a big fan of Keith Haring and that I consider him a major influence, but at that moment it truly was an innocent experimentation with something new. Of course, this was a turning point in terms of style, but the vocabulary itself developed over time as more and more pieces were created.
3. What is your process when creating a piece? What medium do you use? What is your inspiration?
My process has evolved over the years from the use of acrylics and pastels on wood panel or canvas to what is now a true composite of both traditional and digital painting techniques. This includes the creation of key elements with acrylics and pastels, digitization of those elements, and finally refinement of composition, color and scale within the digital space. I love the flexibility of working digitally and the myriad of “what-if” scenarios that I can explore. The added benefit of this approach is that the work can then be expressed in various media, whether it is paper, canvas, or more durable materials – all from the same source composition. Inspiration comes from everything around me, but most significantly from my wife Nikki and my daughter Sienna and from the beautiful city of San Francisco.
4. What does your work area look like? Are you messy or meticulous when creating?
I’d like to say I have a roof top studio that overlooks all of San Francisco, but in reality, like many artists, my studio consists of a spare room in our home where I have a combination of easel, paints and computer equipment. The final composition for every single piece is completed on a now somewhat dated G4 Powerbook. I’d say I’m fairly meticulous when creating, especially when doing the work on the computer. I can spend hours on details that will never be seen in the online version of the piece. There was a MacWorld UK interview I did years ago that went into greater detail on my process at the time: http://www.johnkraft.com/jk_mw_uk.pdf
5. There are a lot of recurring themes, symbols, icons and color choices in your pieces. I’d love to know more about them.
In earlier pieces, like “Priorities” the recurring figures represented either lonely or lost souls fighting against excess and inner conflict, but now, in pieces like “Soulmates” or “One More Makes Three” these same figures are exclusively celebratory, loving and joyful – a direct reflection of the happiness and joy I’ve found in my own life with my wife and my daughter. The recurring use of wine bottles and bowls of fruit represent abundance and celebration, and the recurring use of a guitar represents my other life as a singer/songwriter. In terms of the palette… what can I say? I love color and the impact of using the strong black lines to define the objects and shapes.
6. For the recurring imagery in your pieces, (like your wine bottles) do you create them for every new piece, or do you reuse imagery from previous works?
It’s a bit of both, I definitely make use of previous imagery. It’s really the visual analog for sampling in music. Only in this instance I’m purely “sampling” from my own catalog of work. Having said that, when I embark on a new piece that has new elements, like “Eden Before Apple”, much of that content is created fresh specifically for the new piece.
7. How often do you make new pieces? inkheart dvdrip download
It varies, but typically I’ll create one new piece every two to three weeks.
8. How do you promote and market your work?
In terms of promotion and driving traffic to these sites, I’ve used print advertising, targeted Facebook display ads, Google Adwords, PR Newswire and PRWeb Press Releases, and Email Marketing. The ‘craziest’ thing I ever did to promote my art was to stand on the center divider on the street in San Francisco during rush hour handing out “Lombard Street” postcards, which eventually turned into being featured as an “Artist You Should Know” on About.com. A few years ago, I was also fortunate enough to be selected as a featured artist by Apple, which led to a lot of great exposure as well.
One recent promotional experiment of mine was a virtual online art reception via YouTube that I produced to coincide with a private exhibition at Intel’s worldwide headquarters. In total, that video has been viewed over 1300 times in 38 countries and has led to several sales.
9. Which promotion and marketing methods have proven most successful for you?
Without question, it has been the targeted Facebook ads that drive to my Facebook Fan page. It has been successful in terms of resulting sales, but as importantly, as a means of raising the general awareness of my art and my brand as an artist. Those IK artists that frequent the forums have heard me “speak” extensively about the benefits of Facebook. Creating a lasting career as an artist is not about the quick sale, it’s about the relationships you develop over time with people who appreciate your style and the way you engage with them on a personal level. I should stress this includes fellow artists. It is not always about the sale. It’s about being connected to the world around you in a way that enables you to share your gifts.
I do have a tip or best practice to share with other artists that see artist ads on Facebook and want to learn more about that artist. Whenever possible, try Googling the artist or searching for them in some other way besides clicking on the ad itself. Typically every time you click on a Facebook ad the artist is paying for that click. So I always try to avoid clicking on artist ads – and I try to find them through other channels after seeing their ad pop up on Facebook.
10. Who is your target audience? What do you do to market to them specifically?
The short answer is: anyone who loves my work, whether or not they can afford my work right at that moment in time. Target markets do not exclusively refer to people one expects to sell to today, but those that you wish to build a relationship with over the long term. Developing your brand (and sales pipeline) as an artist during tough times will result in more sales during the good times. Having said all that, the majority of my sales have been to people in their 30s and 40s that have an interest in modern, contemporary colorful art.
11. You have mentioned that you don’t usually sell originals. Why?
It’s purely an emotional decision. I’d like to say there is a grand strategy behind it, but I really just don’t want to let them go. Of course the definition of original becomes somewhat blurred when one enters the realm of digital art. For example, “Lombard Street” exists as a real acrylic on wood panel painting, hanging in our living room – with pastels that still come off the surface when touched, but newer pieces like “Racing the Moon” or “Sausalito” are digital composites from the beginning, so the giclee is in essence the ‘original’ and the first tangible manifestation of the digital piece.
12. Who is your favorite Imagekind artist? (Besides yourself, of course!)
This is indeed a difficult one to answer, because I believe both artistically and personally in so many of the artists here on Imagekind. So, if I’m allowed to “cheat” a bit I would answer like this: “My favorite artists on IK are the ones that wake up every morning thankful that they are artists, the ones that feel alive when they create regardless of medium, the ones that genuinely want to do all they can to share their gifts with those around them.”
So, you want to sell more art, but you’re not sure how or where to begin?
One of the most important aspects of selling your artwork online, is having an audience. Imagekind is doing this. We are creating an audience of art lovers to buy, sell and create art.
However, cultivating your own audience is extremely beneficial.
And, it’s not even as hard as you might think. In fact, one of the best ways to create an audience, is to find people who already love your style of work. For example, member artist James Provost has been getting some nice recognition lately in the interior design community with his Imagekind prints. Why? It’s because he has a style of art that already matches an audience: mid-century furniture design and decorating.
Have a niche? That’s often the best place to start.
Blogs are perfect for this. And getting this kind of recognition is not always as hard as you might think. But, before you start trying to submit your art to blogs, it might be helpful to read these dos and don’ts first.
Need more help? What about this: