Archive for the ‘Marketing’ Category

How to Create a Video of Your Artwork

Wednesday, July 16th, 2008

Recently, I let you know how to create a slide show featuring your artwork. Making a slide show is a great way to promote your artwork for sale and can be added to your personal webpage, MySpace page, etc. Including links back to your Imagekind gallery gives people an easily accessible way to view and purchase your work.

Creating a video featuring your artwork is easy and an excellent way to help promote your artwork.

Once you have created a video you can upload it to YouTube and other video sharing sites where others can find, experience and enjoy your artwork. Providing a link back to your artwork available for sale on Imagekind is a great way to help market your art.

Steps to creating a video with your slideshow:

  1. Create a slideshow of your artwork following the previous instructions
  2. Go to slideroll.com
  3. Click the Free Slideroll Video Creator button on the left
  4. Download the video creator and open the program
  5. Login and find the slideshow you previously made
  6. Create the video and upload it to YouTube

Take a look to see an example video on YouTube I created using one of our member artists’ images.

If you have any questions or need additional help, let me know and I’d be happy to walk you through the process.

Nate

Add a Slide Show of Your Artwork

Monday, June 23rd, 2008

Have you ever seen an artist’s website that features a slide show movie of their work? They’re pretty simple to add and a great way to promote your artwork for sale.

There are a few different services out there but I think (at the moment) I prefer slideroll the most. It’s free, easy to use, simple and effective. Compared to some other slide show creators, there are no flashy branding that can distract the viewer from your work.

Plus, slideroll offers a sweet program that lets you easily create your slideshow into a video that you can add music to and put on YouTube. I’ll go over some of that later though.

With a few simple steps, you can add a slide show movie of your artwork to your personal site, blog or MySpace page.

  1. It’s best to have medium sized thumbnail .jpg’s of the images you want to use
  2. Go to www.slideroll.com
  3. Click ‘Sign Up’ and fill out the required info
  4. Upload your thumbnail images
  5. Click ‘Create a Slideshow now’ and fill out the info
  6. Hit publish
  7. Click ‘Get Code’ and copy and paste the embed code onto your desired page

Once you get your slideshow on your site, blog or MySpace profile, make sure you include your unique Imagekind URL linking back to your art prints for sale.

Thanks Pascal!

Nate

Vote for Imagekind | Join the Art Revolution

Wednesday, June 18th, 2008

We heard some fantastic news the other day.

Imagekind was recently nominated as one of the most innovative companies in the world by FastCompany.com. Now, we need your help to get us in the top 50!

On July 15, the editors of FastCompany.com will select the 50 most innovative companies worldwide based on participants’ overall feedback and rating.

You can read the submission, vote and comment about why you think Imagekind is innovative at FastCompany.com.

Imagekind on Fastcompany.com

Every year Fast Company magazine highlights the most innovative companies around the world that take business to new creative heights. Imagekind was nominated as one of those companies because of how Imagekind is revolutionizing the way people experience, interact with and enjoy art.

The more comments we get and the higher the votes we receive, the better our chances are of getting into the top 50 most innovative companies worldwide. Read, vote and comment and show why Imagekind is the best community for buying, selling and creating art.

- Nate

The Five Best Networking Sites to Help Promote your Art Prints

Monday, June 16th, 2008

Compiled below is a list of the top five networking sites Imagekind artists can utilize to help promote their art prints for sale on Imagekind.

I have broken each of the five sites down by:

  1. giving a brief explanation of what the site is and how it functions
  2. how the site is helpful for artists
  3. a list of some of the Imagekind artists who currently use the site to help promote their work

If your name is not under one of the sites, it’s probably just because I don’t know you use it. So, feel free to paste your respective site URL in the comment section and I will be happy to check it out.

Every artist who wants to increase their sales should have a few different ways they go about promoting their work. What other sites should be added to this list?

1. Flickr

Flickr Logo

About Flickr: It’s hard to say anything new about Flickr that most of you don’t already know. So, this is for the few who don’t. Flickr is by far one of the largest photo management and sharing sites online. Flickr members can upload, manage, organize and share their digital images with a worldwide audience. Members range from professional photographers and artists, to amateurs, to casual photo takers sharing personal pictures between select groups of people.

What this means: The Flickr community is one of the largest and most knowledgeable photo communities online. When people look for images online, Flickr is often one of the first sites they check. This provides a great opportunity for artists selling their artwork. Through a strategic partnership, Flickr members can easily upload and sell their Flickr images through Imagekind. With a few simple clicks, visitors to Flickr can click over to Imagekind where they can purchase an Imagekind member’s art prints.

Imagekind artists using Flickr successfully:
Notley Hawkins (on Flickr) | Trey Ratcliff (on Flickr) | Irene L (on Flickr) | Roger Butterfield (on Flickr) | Mr. Vedd (on Flickr)

2. MySpace

MySpace Logo

About MySpace: To many, MySpace might seem like nothing more than a paradise for socially awkward and confused teenagers. However, MySpace has proved to be one of the best places an artist can use to help promote and sell their work. In short, MySpace claims to be “a place for friends.” In other words, it’s one site, where millions of people congregate to meet and interact with others. Think having the opportunity to network with more people than are in Time Square. You are given a personal page that is almost limitlessly customizable.

What this means: Artists have the opportunity to engage with one of the largest clusters of people ever developed online. The potential is enormous. Artists can connect with new and existing fans of their artwork. Music groups (bands) are almost required these days to setup a page on MySpace to connect with their existing fans, and provide a way for new fans to quickly and easily find their music. This same principle applies to artists. Setup a MySpace profile and start connecting with people who love your art. Include your unique Imagekind URL on your page to connect people directly to your art prints for sale.

Imagekind artists using MySpace successfully:
Rob Dobi (on MySpace) | Natasha Newton (on MySpace) | Porter McKnight (on MySpace) | Metrofader (on MySpace) | Mike Cressy (on MySpace)

3. Facebook

Facebook Logo

About Facebook: Facebook is like a cleaned up version of MySpace. Not only is it more polished looking, it is also more family friendly. Similar to MySpace, Facebook “connects people with friends and others who work, study and live around them.” Facebook is less customizable than MySpace, but provides ways for members to share and interact with each other in ways that MySpace does not. Facebook members can easily create and join groups that inspire them, encourage them, they are passionate about, or just make them laugh.

What this means: Similar to MySpace, artists can use Facebook to connect with people who love their art. Facebook members can setup groups for just about anything to collaborate and share ideas. Artists can create their own personal groups for people to join who love their work, or join other groups for particular styles of art. With Facebook, it is easy to connect and share ideas to help promote your art prints for sale on Imagekind.

Imagekind artists using Facebook successfully:
Scott Anderson (on Facebook) | Rich Collins (on Facebook) | Edward Kinnally (on Facebook)

4. Youtube

YouTube Logo

About YouTube: YouTube is “…the premier destination to watch and share original videos worldwide…” YouTube allows people to upload and share their personally created videos with an audience around the world. There are videos on YouTube for almost everything.

What this means: Artists use YouTube in several different ways. I have seen everything from artists who create instructional videos on painting, to an artist sharing their unique style when creating art, to artists who create video advertisements of their work. Once you have a video created and ready to upload, add an interesting title and appropriate tags for people to find your videos easily. Imagekind artists can include their unique Imagekind URL directly to the video and also make it a link in the info box on the right hand side. That way, when viewers see an artist’s work on YouTube, they can find out how to buy their art prints for sale easily.

Imagekind artists using YouTube successfully:
Natasha Wescoat (on YouTube) | Hall Groat II (on YouTube)

5. Squidoo

Squidoo Logo

About Squidoo: When trying to understand Squidoo (though we may never understand the name) it’s often best to think of a blog that mated with Wikipedia. With Squidoo, anyone can setup a free, single page of whatever it is they care about most. There are Squidoo pages (lenses ala Squidoo) on nearly everything. Squidoo members can then interact with, discuss, and meet others who care about what they care about. Even Martha Stewart and Jane Goodall have lenses sharing what they’re passionate about.

What this means: Artists can use Squidoo to create lenses about their passions and interests: namely, their artwork. It’s quite simple for an artist to setup a lens and start connecting with others who love their art. They can easily add images and videos on their Squidoo lens to showcase their work. It is easy to direct people who find your artwork on Squidoo over to your artwork for sale on Imagekind.

Imagekind artists using Squidoo successfully:
Anne Vis (on Squidoo) | Andrew Gibson (on Squidoo)

Remember these are only five of the sites artists can use to help promote their art prints for sale on Imagekind. I am sure there are several more. How do you use these sites in different ways? What other sites have you found successful for promoting your art prints?

- Nate

Getting Exposure with Flickr

Monday, June 9th, 2008

It’s really cool to see how artists are seizing opportunities to help promote their artwork for sale. Two of our Imagekind artists got some great press this last week in their local newspaper and I wanted to pass it on. In the article titled Connecting with Cameras, Notley Hawkins and Chris Wolters share some helpful tips on how to use Flickr to promote their art print sales on Imagekind.

How do you use Flickr to help promote your artwork?

Checkout the article below to read how some artists on Imagekind use Flickr to help promote their artwork. Not only are they seeing an increase in art print sales, but they also share some helpful tips and advice on how they get their work published and recognized. Imagekind’s strategic partnership with Flickr not only gives artists a great way to help promote their work, it’s really just as easy as a few simple clicks to get started.

Read the full article here.

Artist Shares Oil Painting Tips on YouTube

Wednesday, June 4th, 2008

Awhile ago, Travis shared some helpful ways artists can use YouTube to sell their artwork. I wanted to point out one such artist in particular he mentioned. Hall Groat II has put together a series of instructional video clips on oil painting that are great for learning some of the fundamental oil painting techniques.

If this is a medium you currently work with, or want to start working with, take a look at all of his instructional videos:

Sargent’s Pear
Candied Apple
Derringer Pistol

Hal Groat also gives an example of how artists can use YouTube to help sell their artwork. In addition to his oil painting tips, he also promotes his Imagekind gallery right from YouTube. This is a great way for artists to help increase their art print sales.

Making instructional or other videos of your work is an excellent way for people to find and buy your art. Just make sure to include your unique Imagekind URL in the info box (and better, in the video itself) so people can easily find your artwork for sale.

What other ways have you found success marketing your art on YouTube?

- Nate

IK Ping Pong Tournament

Friday, May 30th, 2008

So, what does Imagekind do when we’re not selling art prints? Well, all kinds of stuff, including holding office ping pong tournaments on Friday afternoons!

Kevin and Rob dueled it out, some of our design team, dev team and even customer service got in on the action.

(more…)

How a Free Squid Can Help you Sell

Wednesday, May 21st, 2008

“Squidoo is the world’s most popular site for building free, single pages about your passions.”

If you haven’t heard of Squidoo yet, listen up because it could help you increase your art print sales. One of the best ways to understand Squidoo is as DailyCandy advises: “Think Friendster meets Wikipedia.” It is essentially a network of pages (lenses, ala Squidoo) about specific topics that users who love those topics create.

So, how can using Squidoo help you sell? Well, what is it you’re passionate about? Several Imagekind artists have already tapped into this excellent resource. Check these out to get some ideas on how you can utilize Squidoo:

Edition Handruck (on Squdioo)
Andrew Gibson (on Squidoo)
Natasha Wescoat (on Squidoo)

If you have yet to create a lens about your artwork, I would encourage you to check it out and start one. If you have started one, I’d love to see it. Throw a link in the comment section and I’d be happy to take a look.

If you have any questions or further ideas on how to use Squidoo more effectively, share them.

Nate

Gift Ideas for Mother’s Day

Friday, May 2nd, 2008

Imagekind has been getting featured all over the place it seems for our Mother’s Day gift ideas. People are really catching on to all the different options they have when shopping for artwork at Imagekind. It is exciting to see what people think about our artist community where they can shop for artwork from our members’ collection or choose to create their own.

Take a look at some of the great things people are saying about Imagekind over at HGTV, King 5 TV and the moms and baby blog, Baby Scoop. Also, make sure to watch Rob explain some great gift ideas for mom including Imagekind greeting cards and prints on canvas.

More and more people are discovering how easy it is to upload their own personal photos and digital images and have them custom framed and matted, or printed on canvas. However this year, with our newly launched greeting cards and the recently released, Imagekind exclusive Story Frames, shoppers are finding fresh, creative ways to give their moms truly unique and one of a kind gifts.

After only a few simple steps, shoppers are able to upload and create unique gifts specifically tailored to their moms. You can upload family, vacation, wedding, baby’s firsts, and thousands of other special moments and have them printed as special gifts for your mom. Whether it’s a custom framed family portrait, your children’s’ unique school art project printed on canvas, or just a unique snapshot to give as a greeting card, you can create them all at Imagekind.

Remember to use promo code MDay2008 at checkout to receive free shipping on all your great Mother’s Day gifts from Imagekind.

Apartment Therapy Contest

Thursday, May 1st, 2008

Hey, check it out! Imagekind got featured on Apartment Therapy, a website whose mission it is to “[help] people make their homes more beautiful, organized and healthy by connecting them to a wealth of resources, ideas and community online.” They are currently running a contest where one lucky winner will win a $100 gift card to Imagekind. Pretty sweet, huh?

Apartment therapy is a fantastic resource for all things decorating and all-around home and lifestyle improvement. Readers are encouraged and inspired to connect with others to share their collective talents and resources.

Imagekind is participating in this contest to give one lucky winner the chance to win some new art for their walls.

Take a look at the contest, and make sure to read some of the fantastic comments.

-Nate


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