This is a guest post by Imagekind artist Warren Keating who is an award-winning artist whose paintings reflect the culmination of 25 years in both figures and landscapes. He has had numerous solo shows of his paintings in the U.S. and Mexico, as well as having sold directly to a variety of collectors around the world. He has been featured on CNN, and has had several articles written about him in Los Angeles area newspapers. Currently, Keating is represented by several galleries in San Francisco and Los Angeles. His latest series, “Overview” was selected as an LA Times Calendar pick; it is currently exhibiting at M.J. Higgins Fine Art in Downtown L.A.

If I were talking to a particular artist, I could assess in more detail how that painter should go about finding a gallery to show his or her work, but I will attempt to give you a quick guide to how I found (and tips for how I continually find) representation.

To start, please don’t set out with the notion that you are searching for the Holy Grail of artists’ accomplishments, that a show in a renowned gallery is a silver bullet that will cure all of your art career difficulties. While I wouldn’t rule out that possibility, it is not a useful goal for the emerging artist. Rather, your goal should be to become aware of and involved in your art community, cultivate relationships with collectors, dealers, and, hopefully, museums, and become a salesman of your own work. You will need to learn to think like an art dealer. In my 20 years’ experience, when I’m busy with self-generated exhibits and don’t have time for much else, that’s when the galleries finally start calling.

1. Get The Picture

Good photography is a must when submitting, publicizing or selling your work. An inexpensive ($100) light kit with 2 fixtures containing 500 watt, color-balanced bulbs is the best light source for photographing paintings, and now you can get a really decent digital SLR camera for under a thousand dollars. If you are on a bare bones budget or in a hurry, you can use sunlight, but there will be more image-deteriorating reflection on paintings that have any sheen whatsoever. A polarizing lens is a must, to help minimize any glare from your light kit, and is absolutely necessary if you try to photography your work outside.

After I have color-adjusted and sharpened the images of my paintings, I upload them to my Imagekind account to keep copies of hi-res files of my larger paintings ready to make a large print a for a presentation or exhibit.

But, it’s also crucial to get the picture in a more allegorical sense. It’s important to make your best impression with the most appealing and accurate images of your work, a resume that says that you are a committed artist and an attitude that lets the dealer know that working with you will be a pleasurable and lucrative experience.

2. Research the Gallery

Before the rise in popularity of the Internet, the emerging artist had to drive around his or her city, or state, to visit galleries to see what kind of work was displayed within before considering whether to approach that dealer or not. Now, it’s easy to get a good feel for the dozens of galleries in an urban area within an hour without leaving your home office.

The more educated you are about the art world around you, the more quickly you can navigate it to find the venues where you fit in. Often, while an established gallery has as stable of artists, the emerging artist can find exhibit opportunities from within the up-and-coming venues. It behooves the artist to keep track of the local art scene to become aware of these new exhibit opportunities as they come into being.
When submitting, I use my very best work, and, while my paintings are all basically depicting people from overhead, I also show a variety of sizes, colors, crops, etc. and include that I have limited editions prints available of my work, high-quality giclees from Imagekind.

3. While You’re Waiting, Find Other Ways To Exhibit

Emerging artists that hit a brick wall and complain that, after approaching all of the galleries in the area, there is simply no way for them to get an exhibit. Harnessing some of that frustration, the successful artist will find a juried exhibition, country club, art fair, co-operative gallery, etc. Be wary of vanity galleries that charge hundreds or thousands for a show. Personally, I don’t think that’s the way to go, but I may opt to do that as an investment at a future date.

This year, in addition to gallery shows, I’ve participated in two major charity events in the Los Angeles area, an internationally-juried competition in Dallas, several online competitions and exhibits in Second Life, The Ventura Art Festival and I’m painting a mural at my daughter’s elementary school. Hey, many of my neighbors are a lot richer than I am and can easily afford my work.

As life often goes, once you’re busy with all of these other exhibits and are feeling overwhelmed with alternative exhibit opportunities to which you’ve said, “yes”, the galleries will start to return your calls. So, my advice to the artist that is having difficulty getting into galleries is to sell and exhibit so much that you don’t need them, and then they’ll come calling.

4. You Had Better Be Ready

Right after you read this, spend some time, hopefully in your studio, thinking about your art, where you want to be and what your next step is. Don’t be in a rush in this moment to enact your marketing plan or crank out even more alluring work in your studio. Take some time to think about why your art is important, why someone should buy it, why it should be in a museum or history book, if that is your goal, and write it all down. You can edit it later, but, after reviewing what you come up with, update your Artist’s Statement and Bio. I’m pretty much going to sell a couple of paintings on Ebay and a print or two on Imagekind no matter what I do, so it’s easy to stay busy, but I make it a point to take time out, sit in my studio, look at my paintings, analyze where I’m at and imagine where I can go.

Be honest about yourself and your art and seriously commit to whatever plan you come up with. If after you do all this, you’re in a meeting with a gallery, and something about you, or your work kills the deal and you don’t get the gig, then, consider this: A relationship with a gallery is a big, time and energy-consuming commitment. Often the dealer is saving the artist a lot of time, headache and heartache, because the dealer knows that the work will not sell to her audience.

5. Create a Brand with Social Media Networking

Instead of sitting in your studio and waiting for that big opportunity, create a following without enlisting the P.R. machine of the biggest galleries. As you create work, post it into a half dozen Social Network outlets. I take video of myself painting, and have a YouTube following. You’ll quickly find that the prolific artist that creates interesting art has more posts to share with a better audience, so you’ll become more prolific and your work, more interesting. There are experts that can explain viral marketing much better than I can, but I can tell you that a good idea (creative vision or process), wrapped in media (images, video) properly disseminated (blog post, video/image upload, link, email, comment) will most likely go viral to some degree. People can’t help share what is cool, and there’s something cool about every artist. One just has to figure out what it is, how to capture it and how to disseminate it.

Well, for those of you that are sitting around, frustrated with the rejection that you’ve received from galleries, now you have plenty of things that you can do to advance your career as an artist while you’re waiting for that big break. Good luck.

Warren Keating is an artist in Los Angeles. For more information, go to http://www.WarrenKeating.com. His original work is sold at KeatingArt.com and prints of his most popular paintings can be purchased from http://KeatingArt.imagekind.com.

Kristen Stein is an award-winning Contemporary Artist living in the Philadelphia Metropolitan Region. Kristen’s works are currently available on a variety of online venues, or through her websites StudioArtworks.com and KristensCreations.com. Kristen’s paintings are in public and private collections within Australia, Canada, Hawaii, Hong Kong, Puerto Rico, Singapore, Spain, Switzerland, Italy, Denmark, Japan, Philippines, the United Kingdom, and throughout the continental United States. Her art has appeared in numerous printed media including posters, book cover, CD Covers, calendars and program covers.

autumn fire

Singular Beauty : Green Glow - Tree Landscape

Where were you born, where do you live now, any other background info?

I was born in Ohio and grew up in California. I went to graduate school in Virginia and then spent about a decade in Colorado. A few years ago we made a big move to the East Coast and I now reside near Philadelphia, Pennsylvania.

5 blue tree cluster

Singular Beauty: gilded

How would you describe your work?

Some of my works start with detailed sketches while others are created from a blank canvas layer by layer until the final painting is achieved. I like to work in a wide range of styles and materials as this allows me to keep my art fresh and new. I would describe my landscapes as moody, mysterious and atmospheric in nature. They allow me to experiment with color and texture while capturing the beauty of a wide open meadow, field, ocean, or impending storm, etc. Many of these pieces are directly influenced by my time spent in Colorado, California and Spain. My enchanted garden series allows me to capture a world of my imagination where birds, snakes, plants, flowers, trees, butterflies, etc. can be expressed in a wild whimsical way. They are bold, bright and wonderfully fun to create. My art-deco cubist paintings are my story-telling paintings. This style allows me to capture a certain sentiment or tell a story in the painting. Paintings influenced by September 11th, Hurricane Katrina and the deaths of my grandmothers are among the works in the art deco cubist collection.

Enchanted Garden : Birds of a Feather

eg2friends

What processes and techniques do you use to create your work?

My landscapes are created with many layers of contrasting colors working up to the final imagery that I am trying to create with the mood and feel of the particular landscape. I love creating a canvas that looks weathered and worn even though it is brand new. I achieve this through a variety of layers…..sometimes with molding paste, string, tissue, newsprint, sand, grit, flower petals, and a variety of other products added to the canvas (or removed from the canvas) during the painting process.

I daydream a lot! I often close my eyes and picture the painting before it is created. I rarely try to replicate a photograph, but instead use the colors and shapes as a guideline for what I want to create.

We are All Part of a Bigger Pattern - Patchwork US

Are you a full time artist?

Yes. I am a full-time artist. I feel fortunate to be able to spend my days doing something that I love. I am pleased that my customers, friends and family have been so supportive and have allowed me to pursue my dreams as an artist on a daily basis.

Dream Analysis According to Freud

How did you get started?

I remember being passionate about art from a very young age. I started by creating art as gifts for friends and family. Then when I was in graduate school studying for my Ph.D. in Economics, I started painting again as a hobby and as a way to focus my mind on something other than exams. I purchased website domains and listed several of my pieces on major auction sites like EBay. Over time, my hobby grew into a full-time business. I still use a lot of my economics background for the business side of things, but I clearly allowed the artistic side to take over and I haven’t looked back.

Rustic Glow

Meadow Plane

Any notable accomplishments?

I have been lucky to have some great exposure for my work recently.

A set designer for Warehouse 13 saw a collaborative work “Spirit of Autumn Fire” that artist Lyse Marion and I did together. This set designer chose the work to be displayed prominently on the Warehouse 13 set.

In addition to the exposure on Warehouse 13, several pieces will appear in an upcoming movie called “The Roommate” due in theaters in 2010, and a new TV show on FOX called “Past Life” airing in January.

A new book “Spirituality of Sex” features my “Shakti: Energy Goddess Design”

The Jazz Club and Angels of September were used as the cover art for the Allied Social Science Associations Annual Meetings.

Here Comes the Sun has been selected for the cover of a Jazz CD due out in 2010.

Mother Nature and Child was used in a logo for a Los Angeles based SIDS foundation:

Lastly, my children’s book “The Vegetarian Lion” was picked up by People for the Ethical Treatment of Animals (PETA) for sale in the Children’s section of their website (also available through Amazon).

Here comes the Sun Modern Abstract

Marked Horizon Square

Where can we find more info and keep up with your work?

You can learn more about me on my website:  StudioArtworks.com
You can follow my blog: kristensteinfineart.blogspot.com
You can stay up to date on Twitter: twitter.com/kristensteinart
Or become a Fan on Facebook : http://artist.to/kristensteinfineart
I have an etsy boutique that offers originals paintings, handcrafted artisan jewelry and gifts featuring my artwork : http://kristensteinfineart.etsy.com
And, of course, you can find a large number of my prints on Imagekind: http://kristensteinfineart.imagekind.com

red meadow

Snow on the Ground

What artists inspire you?

I truly am inspired by everything that I see, read and hear. I try to watch and listen to everything in the world around me and incorporate this into my work in some way. There are so many artists whose work I enjoy. It would be hard to choose only a few and I would be certain to leave someone unmentioned. So, I will say that from the many forums in which I have participated, each artist whom I have met over the past 10 years has inspired me and motivated me in one way or the other. As for as the masters, I’d say that artists like Picasso and Gris have influenced my cubist works as well as the fabrics, advertising and illustrators from the art deco period. I have been greatly influenced by the colors and patterns used by Matisse and the geometric works of Rothko and Frank Llyod Wright.

Pascal Tremblay is a graphic designer / illustrator from Montreal. He has been working freelance for the past 11 years doing work for a wide variety of clients.

Pascal’s work has always been an introspective and personal way for him to express himself. He describes his work as a way to “define my emotions and thoughts in a way that when I look at it, I will know exactly how I felt at the moment I created it, but without making it definite for others.” In other words, though he has strong emotion connection with his work, it’s up to the person viewing it to decide what it means to her or him.

Different Skies

Where were you born, where do you live now, any other background info?

I was born in Germany but I pretty much consider myself 100% Canadian since I have lived here all my life almost. My dad was in the army so we moved around a lot and Germany was one of those places. I currently live in Montreal with my fiancee, Elaine. We’ve lived together here for 3 yrs and prior to this we lived in Malaysia for 18 months.

Amphitheatre

Arena

Birds

How would you describe your work?

That’s a good question because I never really think about stuff like that. I just like to start creating a piece and see where it leads me. I don’t really have a plan in what I do, I just let my intuition guide me. I think that, as a whole, my work could be described as a series of vague and fleeting expressions of myself. I like to keep the interpretation to the viewer and not pigeon-hole it into what I think it should be saying and, while it’s not a specific goal of mine, I do hope everyone can see a little something different in each piece. Over time I’ve been more and more abstract in what each art piece represents and my use of type has gone in the same direction.. Whereas before I might have put plainly the words I was thinking about, now they’re represented by a specific color or square, or whatever… So in a way I guess my work is a bit like an emotional puzzle to me. I always put a lot of myself into it and if I don’t feel anything intense I really cannot produce the kind of artwork I enjoy the most. That is probably why I can go for months without doing anything, I don’t force it.

Anchor

Focus

Heligoland Poster

What processes and techniques do you use to create your work?

I like to use a technique I coined “create and adjust”. It’s basically a semi-fancy term for “I just do whatever comes to me and then I arrange it all as I go to make it work together”. I really wish I could describe my process better but it’s really just improvisation each time. I don’t have a plan on and the more specific my concept I start with the more difficult it will be for me. If I keep it all flowing and organic it works much better. When it comes to client work I work differently and I can build towards a specific goal with no problems.. however with my personal artwork, it has to come naturally and on the fly.

Traffic

Windowcells

Are you a full time artist?

No, I do design mostly during the day but I also have other interests that are taking more of my time these days. I do feel the need to take a break from design recently. I’ve been doing this for almost 11 yrs and I need a break. I’d say art-making is the least time-consuming part of my work. Art doesn’t pay the bills unfortunately. It doesn’t pay anything actually and it’s not why I do it anyway.

Rainbow

How did you get started?

I started by dropping out of college and not knowing what to do with myself. Then I discovered Flash websites and it just gripped me. I had never had any interest whatsoever in art before this (although as a kid I would spend hours re-creating country flags with coloring pencils). I just stumbled into this dormant need to express myself, it was something completely new for me and I had finally found something I was passionate about. From there I kind of shifted from Flash to artwork and into print and web.

Unknown Sky

A Crowd

Any notable accomplishments?

Being able to make a good living off of freelance for 10 yrs is something I am proud of.. I still haven’t received my medal for it, which is very very disappointing.

Snow

Where can we find more info and keep up with your work?

Makeshift.ca is my personal portfolio, and while I don’t update it weekly or anything be assured there’s always something new in the works. Most of my work I don’t even post because the bill-paying stuff is rarely ever too exciting or mind blowing.

zero

Devils

What artists inspire you?

David Carson is the reason why I am here today doing what I do. Without him I would have never gone the path I chose. I’ve yet to met him. I do have an autographed Raygun magazine which I keep very dearly. It’s pretty much the only design publication I own.

Blur52

Friday is here again! And on Fridays, I share some of my Friday Favorites. This week I wanted to take some time and highlight some of our amazing member artists taking full advantage of their Imagekind Storefronts. Also, member artist John Kraft just announced the release of his new children’s book featuring artwork for sale right in his Imagekind gallery!

10 Amazing Imagekind Artists’ Storefronts

With the recent launch of Imagekind Storefronts a few weeks ago we have seen some truly amazing artists take advantage of the customizing features. Customizing your Imagekind Storefront can help make it more personal and showcase your artwork, your way. There are so many different customization options available and each of the below has set theirs up a little differently than the rest.

Take a look at 10 of the top Imagekind Artists’ Storefronts.

John Kraft Releases New Children’s Book “The Little Lost Boat”

Imagekind artist John Kraft has been busy the past several months creating his first ever children’s book, The Little Lost Boat. John just released the book for sale this week and you can order a copy from his website. In addition to writing the book, he also did all of the artwork and illustrations included. It is really cool to see the level of creativity Imagekind artists have.

John has made some of the artwork and illustrations included in the book for sale as framed artwork on Imagekind. Stop on by his gallery where you can purchase artwork from the Little Lost Boat!

Also, if you love John’s work as much as we do, be sure to visit the Facebook Fan page he created for the book here. And check out the really cool video that features some of the artwork in the book. Take a look!

Friday is here again! And on Fridays, I share some of my Friday Favorites. Check out this week’s and you’ll see Imagekind seemingly pop up all over the place. From Smashing Magazine, to AOL Home and even USA Today. Also, don’t forget that today we celebrate a very special holiday in honor of one of my favorite foods animals; the delicious mighty cow. And if you missed the big announcement about Imagekind, make sure to catch it below.

AOL Home

Ah, AOL. It brings me back to my first forays on the internet. Anyway, AOL Home’s blog ShelterPop gets it exactly right in their blog post of 5 Sites for Affordable Art. Check out what they say about us below. We are super stoked for the inclusion!

Smashing Magazine

I love Smashing Magazine. And no, not just because they mentioned us in their 35 Beautiful Photography Websites, but because they are constantly posting super helpful and relevant content. They really live up to their motto to “Smash you with the information that will make your life easier. Really.” We are totally thrilled, and humbled really, to be listed among such amazing photographers as a place where they can sell their artwork online. We are glad we have built a reputation that supports such fantastic artists. Thanks Smashing Magazine!

USA Today

I wanted to give a quick and big congratulations to our own Rajesh Srinivasan for taking second place(!) in USA Today’s Picture America Contest. Well done Rajesh! You can see and purchase his winning image right in his Imagekind gallery.

Rainbow Passage by Rajesh Srinivasan

Cow Appreciation Day

I love beef cows. But today might just be one of those days when I put down the cow, and trade it for it’s feathery counterpart. Today, July 10, is Chick-fil-A’s 5th Annual Cow Appreciation day. The deal is, if you dress like a cow and go into any Chick-fil-A’s restaurant, you will get free chicken meal. So what’s this got to do with Art and/or Imagekind? HA! Very little… But to show our support of one of America’s best-loved animals, I thought I’d give them their day in the sun and feature some inspiring cow art on Imagekind! Heck, we have a whole homepage dedicated to them.

Holy cow! I was just told about this: The Cow Appreciation Day photo contest. I love it! If you submit a photo, upload it to Imagekind too! And please show me!

Major Updates to Imagekind

We hope you didn’t miss our big announcement this week. But if you did, no worries, I’ve got you covered. I mean, you could just scroll down a bit and see it on the blog yourself, but if that requires to much time and/or effort, here is the quick version:

1. We’ve removed the upload limitations and implemented unlimited uploads.
2. Premium Members can now create their own customizable Storefront.
3. We also unveiled our new Portfolio Manager to help batch-edit your galleries.

Need more details on the features? Check the actual announcement.